English Premier League is an IMG client. IMG is a global leader in sports, events, media and fashion and operational in more than 30 countries.
IMG wanted to provide a LIVE TV viewing experience to EPL fans via an iPad app. The prime requirement was to build the app keeping in mind the mobile audience unable to hook to TV for different reasons. The app was expected to allow EPL fans to download the app and watch the LIVE matches and highlights, view match schedules and stream past videos.
IMG defined the requirements and provided the designs as well. The scope was to deliver an iOS app. The team of business analysts partnered with IMG to detail the scope in order to estimate the work hours and define the costs.
The project was executed using Hybrid Agile Model which is a combination of Agile and Waterfall model. The app was developed using PhoneGap as the mobile app development framework.
The app provided a new channel to engage fans and the English Premier League added another customer acquisition channel and engaged the millennials better. Their revenues increased when the app was launched and is popular among their fans.