The client’s requirement was to maintain and enhance the existing online system that improves connectivity between doctors and empowers patients to make informed healthcare decisions.
MyHealthSpecialist is an online directory application that is one of the most popular search engines for health specialists in UK. It includes UK’s largest database of recommended specialists, where all the specialists have been recommended by doctors, based on their own professional experience and patient’s feedback.
First task was to identify the critical and routine tasks and a dedicated virtual team was assigned for technical support and digital marketing to help the client’s application in attaining targeted traffic in the desired market.
Some of the tasks that were done as part of the enhancements included:
The new user-interface allows users a better experience when looking for their specialist by searching through keywords and also choosing between different specialist based on their need and the ratings. Doctors can also search for events and seminars, track their performance and also give valuable feedbacks and information to the users through blogs or videos.
Due to the enhancement in the user-interface and user-experience, the number of hits on the website increased.